Your personal brand is built even if you don't actively work on it
Only then you don't decide what image forms about you. A personal brand is not a logo, not a color palette, not a perfect Instagram feed, but what others consistently associate with you: a topic, a perspective, a style, a feeling about what it's like to work with you.
If you don't make this conscious, it still develops. It's just not what you want.
The essence
On social media, the loudest doesn't win
But the one who can be recognized. Today, many good professionals communicate about the same things with the same advice and phrases, this doesn't make the content bad, it's just easy to forget who you heard it from.
That's why we don't start with how many Reels videos you should make in a week. First, we find out: why should someone pay attention to you specifically?
Familiar?
This is what we work with
I have the knowledge, I just don't know how to communicate it.
You know what you're doing in your field, but suddenly the topic is too big to fit into a post.
Everyone is talking about the same thing.
You don't want to create the hundredth version of the same thing.
I don't like myself on video.
Your voice is different, you don't know where to look, what to do with your hands.
I post, but I don't feel like it's building a brand.
There's content, but there's no recognizable system behind it.
Three steps
First the brand, then the content
We organize three things, and the content follows from that.
1
Who are you?
We'll find your own position. We don't invent a character, but build on your existing knowledge and story.
2
Who and what do you talk about?
We're not looking for followers, but for people to whom what you know might matter.
3
How do you show it?
In video. Your face, your voice, your thinking. We learn to use this consciously.
Practical videos, with your phone
Not theory, but real practice
1
Strategy
Topic, message, structure.
2
Video with your phone
Setup, lighting, eye contact, recording.
3
Reviewing together
What works, what feels forced.
4
Feedback
Specific, supportive corrections.
5
New recording
The second one will be different.
Small group · Personal attention
Why maximum 9 people?
Because we can't work from templates here. Nine people have nine different professional stories, audiences, characters, and challenges with how they appear.
That's why you won't get a generic "5 steps to a successful personal brand" presentation – we work with your own brand, and that requires personal attention.
Result
What do you take home?
Clearer personal brand
Your own defined position
Better understanding of who you're speaking to
Clear content themes
Experience of how you come across on video
Your own recorded and edited video
Zsuzsa Demcsák
Nearly 30 years in the public eye through my work
The space of communication has changed over time: previously the camera meant television, today almost everyone has one in their pocket. Social media gave the opportunity for anyone to directly reach those they want to talk to, but just because everyone got a channel doesn't mean everyone has their own message and position.
I help bring order to this. I'm not interested in reshaping you into a different person for social media, quite the opposite: I'm interested in how to turn who you already are into a recognizable, consistent and credible personal brand.
Reviews
What do those who have already tried it say?
★★★★★
„Zsuzsa not only shared valuable knowledge, but with her kindness, directness and genuine support, she also provided an inspiration that finally got me started on the path of video creation.”
Albert Judit
Creative director and interior stylist, Albert Design
★★★★★
„I feel that not only has my presentation improved, but I've become much more confident.”
Ferreccio Dóra
Cosmetologist and eyelash stylist
★★★★★
„The training was a positive experience for me too, and I'm glad I can learn from you!”
Nagy Koncsik Patrícia
Content creator
★★★★★
„You are not only extremely well-prepared and professional in your field, but your presence is truly inspiring.”
Domán-Kerekes Krisztina
Master cosmetologist, makeup artist
★★★★★
„Every time I come home from you, I step out of my comfort zone again and again. This brings so much success and new opportunities.”
Szécsényi Barbara
Breathing coach
Frequently Asked Questions
Questions and Answers
What is this training and who conducts it?
A one-day group training in Budapest with a maximum of 9 participants. We'll find your position and message, then you'll create a video with your own phone, which you'll also edit by the end of the day. The training is conducted by Zsuzsa Demcsák, who has worked in front of the camera for nearly 30 years and has been a communication trainer since 2020.
How much does it cost?
Net 120,000 HUF + VAT, which is 152,400 HUF gross.
Do I need prior training?
No. You can sign up without any prerequisites.
Is this right for me if I don't have a personal brand yet?
Yes. We don't expect you to bring a finished brand. You're coming so we can find its foundation.
Is it worth attending if I'm already posting regularly?
Yes, in fact we have more material to work with in that case. We'll review whether your current communication is actually building in the right direction.
Do I need to know how to edit videos?
No. This is not a video editing course. You'll learn the basics on-site, and you'll go home with a finished, edited video. The focus is on personal branding, your message, and video appearance.
Do I need professional equipment?
No. Bring your phone. We work with a method that you can use the next day as well.
Do we work with professional cameras too?
Not in this training. Here you work with your own phone and your own social media presence. Working with a professional crew and in front of a professional camera is part of the Media Training.
What happens after I sign up?
You'll receive an email with the location, start time, and all practical information.
Registration
Today, social media is the space for communication. The question is, what place do you occupy in it.
Your personal brand on social mediaBudapestmaximum 9 peoplenet 120,000 HUF + VAT
